Monday, 27 February 2012

S&S MEETS: A Minds Eye - *giveaway alert*

You all know that I love homeware, with my obsession for cushions verging on the ridiculous, which is why I was thrilled to be able to chat to Emily Naismith, founder and designer of ultra-cool Interiors brand A Minds Eye.

Emily's designs are bold and impactful with a focus on design - here's what she had to say...

How did A Minds Eye come about?
After many years working in the fashion industry for big brands like Calvin Klein in NYC and Hilfiger in Amsterdam, I returned to London and had a couple of kids. I needed to stay creative and so set up a small independent screen print studio in north london. Printing and fabrics merged and 'A Minds Eye'  - which refers to the human ability for visualization -  began. (That makes it sound easy but it hasn't been!)

How has your career to date prepared you for launching your own brand?
Working as a freelance designer for over a decade has made me very good at working independently and I'm really looking forward to expanding my range.

What was your inspiration/influences for the collection?
Works by artists like Ellsworth Kelly and Lucas Samaras (sketches) are pinned to my wall but I love trawling, The Cloth House in Berwick street for great fabrics is really inspirational. I also look to fashion to some extent to get a feel for trends.

Which is your favourite item from the range and why?
It has to be the hand painted neon pink coated linen cushion which feels really fresh and contemporary against the natural linens with dark strokes.

What is your key interiors tip?
Keep the four walls clean and simple and fill with brilliant finds from your life to tell your story. 

What has been your best bargain?
I bought a signed Banksy about ten years ago for £100  and sold it to convert my kitchen into a big spacious living space. If only I had bought more.....

And finally, what's next for A Minds Eye?
Yellow. And I'll be exploring digital printing.

I'll be first in the queue for a yellow edition!

A Minds Eye product can be bought at and range from £45 to £55. Cushions also available from Rockett St George.

S&S has teamed up with A Minds Eye to offer readers a chance to win one of the gorgeous Hand Painted Neon Pink cushions worth £45 (seen above, top left)! All you need to do to enter is post an answer to the question below and follow Satchels & Soap and A Minds Eye on facebook - easy! Competition closes Monday 5th March at 12pm.

Facebook links:

QUESTION: What is your favourite Interiors Style?


  1. Coastal all the way!

  2. Shabby Chic- David (

  3. Bohemian! Love the bright, fun and mismatched colours you can play around with.

  4. I've turned quite clean and modern of late. Brilliant white combined with bright colours and handdrawn illustration. if i could have my room design by David Shrigley - I would!

  5. Industrial.....this cushion would look great in my open plan apartment.

    1. Congratulations, you have been chosen as the winner! Please email your postal address to

      Laura x

  6. Contemporary - modern yet comfortable and homely



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